Peter and Jane was inspired by the idyllic sunshiny world of the Peter and Jane reading scheme of the 1960s and 70s.  That little boy and girl enjoyed simple pastimes in a fab retro world of primary colours.  Well, fashion has moved on a bit since then but childhood remains a time of adventure and play.  We want children to be dressed in colourful, practical clothing which reflects the styles of our times. 

Peter and Jane's director is mum and businesswoman Helen Johnson-Fay.  Based in Surrey, Helen combines running two online shops with the care of Tess and Hal aged 6 and 3.

Katvig’s designs are courageous and dare to be unique making them one of Scandinavia’s leading childrenswear labels.  Wherever possible, Katvig uses processes that are green and sustainable.

At Molo, kids come first, and their clothing reflects this passion.  The fit of the clothing allows freedom of movement while rich detail allows for freedom of expression.  Their clothes open a world of possibilities.

Ej Sikke Lej was founded by Margit Egeskov and Marlene Eger Ullum in 2004 when they came across some old needlework patters with funny animal shapes.  Their signature Big Owl now adorns T-Shirts and so much more besides…

The whole zoo has been let loose at Smafolk with squirting elephants, cheeky monkeys and fat hippos.  Their retro colours and designs are fast becoming a bestselling range at Peter and Jane.

‘As always, I am really pleased with the excellent standards you maintain’. Anna, London

‘Thanks for my order! Lovely packaging and great products!  Will definitely visit your site again and recommend it to all my ‘mummy’ friends!’ Rebecca, Portsmouth.